$500 Million Software Firm Builds Its Brand with VirtualEvents365℠ by CGS

Business Problem: After completing an acquisition, a provider of open source software solutions to enterprises needed to re-engage with customers in over 20 countries in order to establish the new company. The acquisition and resulting reorganizations had jeopardized time with customers so the company was looking for a mechanism to engage quickly and efficiently with their install base.

The Challenge: Continue building the brand and increase loyalty within their customer community by sharing company strategy, communicate product direction and development plans, and expand the sense of customer community and level of ongoing engagement.

The Solution: With VirtualEvents365 by CGS, within 80 days the client delivered a global one-day virtual event for their entire customer base with a live video executive keynote session, panel discussions on company and product strategy, chats on a variety of technical and business topics, social networking to solicit peer input, and interactive games to provide incentives to explore company strategy. The event was made available around the clock in order to address audiences in Europe, North America and Asia-Pacific, including live Q&A sessions with local experts in local language.

Business Results: The Company attracted 1,200 attendees for the live event and 350 additional participants from a 90-day on-demand session. On average, each attendee participated for 180 minutes, downloaded 3.9 documents (white papers, case studies, etc.), and interacted with presenters 5 times each. The conversion rate from registration to participation was 50%.  Furthermore, 92% of the participants rated the event as a positive or very positive experience.

The Company also attracted both technical and executive titles and accessed a global audience in an accelerated timeframe and with a limited budget.